Briefing:
Juliette's is a shop in Bruges with an open bakery. Every day, fresh cookies are made using natural ingredients and recipes that date back to our grandmothers’ time. The shop also sells a range of confectionery, chocolate and jams. The store was looking for the right logo and a change of packaging to give shape to its vision — delicious cookies made using honest ingredients — and to support its long-term growth.
Solution:
Today created a stylish logo that can be interpreted in many ways through its very simplicity. It refers both to the dough-making process as well as to the cookies themselves. And together with the name and the baseline, the store exudes an authentic feel that is reinforced by the choice of natural colours.
