Briefing:
IJsboerke has been manufacturing and selling genuine quality Belgian ice-cream since 1935. The company’s current (new) name is BIG (Belgian Icecream Group) and it leads the Belgian market in easy-scoop ice-cream. BIG asked Today to give the old fuddy-duddy yet well-known Belgian quality brand of IJsboerke a facelift and makeover.
Solution:
Today updated the famous old logo and introduced more colour — and allowed the colours to evolve with the flavours. Today also developed a housestyle with a whole range of building blocks that offer enough options to apply the guidelines consistently to a growing range.
