Briefing:
Coralba is a pure and fresh mineral water (sparkling and still) that is being launched worldwide. This water will only be available in selected hospitality outlets and needs to appeal to an exclusive audience. Exclusivity, joie de vivre and quality are the important brand values of Coralba. Today was brought in to express these brand values in the logo and packaging.
Solution:
Today opted for an unusual colour to give the brand form, but at the same time used the (not fully) round shapes to refer to the brand’s core elements. Combined with the name, the brand identity now exudes quality and exclusivity, while still alluding clearly to water. Today was responsible for the packaging design (bottle, labels, etc.), logo design and establishing the graphics-base imagery.
