Briefing:
Brussel Deze Week is the number one information weekly for Dutch-speaking people living in Brussels. It is distributed with Agenda, the 3-language ‘what’s on’ magazine for the capital, and complemented by brusselnieuws.be, the online place for up-to-date information about the capital. Each of the two printed publications reaches over 130,000 readers. To fit in better with the social environment of the Brussels consumer of culture, Today was asked to develop the graphics of the logos.
Solution:
Today redesignd the logo of Brussel Deze Week, Agenda and Brussels Nieuws: each retains its own character within an over-arching design. Today also developed a graphic imagery to provide communication support (via posters, advertisements, distribution displays, fleet, etc.). The whole package delivers a distinctive positioning in the cultural field, as well as a clear profile.
