Briefing:
VMMa is launching a broad online platform for people interested in cooking. The platform offers recipes, tips and comments and will be linked with all of the culinary initiatives already running on VMMa’s various stations. It fits into the company’s diversification strategy. VMMa called on the expertise of Today to help turn the new concept into a ‘brand’.
Solution:
Today developed a name that refers to the ‘zest’
(i.e. the outer peel of a citrus fruit), the taste-maker that creates all the difference. The logo developed uses the emphasis of colour to reflect the fresh new breeze that www.zesta.be aims to blow through the culinary landscape. The logo is simple and distinctive. It also ensures a straightforward association with the world of cooking and leaves the door open for brand extensions.
