Briefing:
VMMa and RTL were launching a broad national platform where brands, promotions and consumers could meet at a single point. At the new portal, consumers can find thousands of promotions and campaigns for various products, brands and chain stores. They can then search in a targeted manner by brand, product category, store or location. There is even an individually targeted overview of current promotions. Today was brought into make a ‘brand’ out of the new concept.
Solution:
Puntavista is the name of the new brand, developed by Today. It’s brought to life by the stylised logo that relates to the consumer looking for the product. The logo is simple, yet distinctive. It establishes the essence of the brand and simplifies associations with today’s modern, fast-moving digital life. Using the logo as its starting point, Today developed guidelines for a visual (web) identity that reflects the values of the brand.
