Briefing:
Thomas Cook Belgium’s Pegase brand is aimed at the higher market segment and seeks to reach discerning travellers by offering exclusive holidays. Pegase is the market leader in luxury holidays by plane to the Mediterranean and exotic destinations. Pegase asked Today to align the brand’s website with the new visual identity developed by Today for the brand.
Solution:
Today developed a low-key and very stylish website for Pegase that fits in with the top-quality customer experience the brand strives to achieve. The navigation structure is clear and simple. In terms of the use of colour and atmospheric images, the website blends in seamlessly with the other elements in the communication mix. Like the Pegase ‘inspirations book’, the site makes potential customers daydream.
