Briefing:
Tongeren is the centre of the Belgian antiques market. Using a stylish and carefully thought-out house style, A&O’s aim was to create a clear profile and promote greater awareness in Tongeren and the surrounding area.
Solution:
Today developed a new visual identity featuring a stylish logo-monogram as the central theme and point of identification. The layered monogram refers both to the town’s rich trading history, as well as to the class and style that characterise the store. It adds a refined touch to A&O communication and also gives it its own character. Using the monogram as the basic design, Today also designed stationery. In addition, A&O commissioned Today to design and develop the CMS website. By using different graphic elements, Today has created a striking customer experience with the new house style.
