Briefing:
With its shop-in-shop concept, Sony was attempting to increase the visibility of Sony Vaio in the major stores to stimulate sales. Sony asked Today to design the in-store communication and to supervise the implementation.
Solution:
Today designed in-store communication for the Sony Vaio shop-in-shop concept. Today established guidelines on paper, defined the colour palette and drew up guidelines for using the logos. Part of the strategy included the use of silent salesmen. In addition, Today also developed displays and POS material.
