Briefing:
In recent years, the city of Mechelen has developed into a bustling town. To take this positive trend a step further, the city asked Today to develop a genuine brand image around the core concept of ‘guts and determination’.
Solution:
Today developed a logo with an unusual design and daring colour palette. The logo comes in five versions that can be used interchangeably. The logo is flexible to use and distinguishes itself from other town logos through its simplicity. It is extremely recognisable and functional.
