Briefing:
Leuven has experienced a whole new dynamic in recent years. The sleepy university city has evolved into the modern capital of Flemish Brabant, complete with modern office buildings and groundbreaking research centres. As the city’s old logo no longer corresponded with the new, edgy dynamic, the city asked Today to develop a new logo.
Solution:
Today opted to develop the existing logo, without departing from the style too much. As in the old logo, the new version makes the famous Leuven town hall central. But the new logo is more stylised. The ‘digitised’ version is a symbol for the progress that the university city has made in recent years. The new logo is easy to use and is like a vignette or quality seal, making it the ideal base for further communication.
