Briefing:
The Santana chain of stores grew from a single shop selling cork for floors and walls in the centre of Aalst. Santana imports sheets of cork from Portugal. The sheets are then processed into tiles that are sold in Santana’s 12 stores in Belgium. In addition to its production department and sales outlets, Santana also has its own installation service. The new logo was designed to sharpen Santana’s business profile, as well as to support further expansion and confirm Santana as the market leader in corks for walls. It also needed to get across Santana’s brand characteristics better than the old logo and to highlight cork as a natural material.
Solution:
Today created a whole new logo and visual identity with basic guidelines. Using green and brown as the basic colours, the new logo radiates naturalness and authenticity. The new brand identity reflects Santana’s rapid development from one to twelve stores. The new logo — more stylish and modern than the old one — emphasises Santana’s new position and communicates with the public on a more emotional level.
