Briefing:
Finotheker is a new project of the initiators of Immotheker. Under the motto “a life of ease for everyman” Finotheker makes financial planning possible for everyone. Just like Immotheker, Finotheker is completely independent of financial institutions. So, unlike banks, Finotheker acts entirely in your interest.
Solution:
Today has been commissioned by Boondoggle to design the new logo and visual identity. The new Finotheker logo is sober and stylish and fits with the Immotheker visual style. Different colours from Immotheker have been used on purpose. The main colour for Finotheker is warm orange. Today uses the circle as a reference to the currency (financial) to create this identity. The Finotheker brand feeling exudes clarity and simplicity.
