Briefing:
FEVE is the association that represents European producers of glass packaging and defends their interests. The organisation promotes the use of glass as a packaging material and works actively in favour of recycling glass. The organisation wanted to support its mission and organisation by introducing a new brand architecture. FEVE was also looking to give powerful support to its voice by ensuring the professional execution of its communication material.
Solution:
Working for TheseDays (www.thesedays.be), Today developed a vision for the brand structure. Today also created a logo that not only does justice to the various parts of FEVE, but also supports the organisation’s professional approach in a strongly graphic manner. The colours are bright and fresh and deliver the perfect form to the dynamics and environmental awareness of the umbrella organisation.
