Briefing:
Drugline is an information service to which people can turn anonymously with questions about alcohol, medication and other drugs. All calls are confidential and are dealt with anonymously. Because an increasing number of contacts were being made online rather than by phone, the logo required updating. The brand also needed to reiterate its strong position by breathing new life into the link with the public.
Solution:
Today helped Druglijn by developing a new brand design that reinforces the position of the brand, but does not allow today’s version of it to be entirely defined by the past. The idea of ‘telephone’ was no longer required to dominate in the new logo. Today developed graphic-based imagery that transcends the classic logo and creates a strong foundation for pulling through the new visual identity in all forms of communication. Today has succeeded in giving the brand a new look by transforming the familiar strong elements of the brand and using them to reflect the altered situation.
