Briefing:
Your skin does an amazing job of protecting your body from the outside world, but it could use a little help from time to time. Mizu respects the balance of your skin, just as it respects the balance of nature, and helps to keep it happy and healthy.
Mizu is a range of personal care products from Ecover, the world's best-known ecological cleaning product brand.
Solution:
Starting from just a brand name and an overall positioning, Today developed a comprehensive brand and packaging design system for Mizu. The brand stands out from its competitors by being truly free of artificial or toxic ingredients. Consequently, it was no surprise to our team that, out of the several brand design routes explored, the one using a simple transparent water droplet as a logo and multi-purpose symbol was considered the most fitting identity in the consumer research process.
Today delivered the final designs and copywriting for a full range of packaging and an inspirational brand essence document that will guide all future creative work for the Mizu brand.
